The digital revolution has changed how people do business, but face-to-face networking remains essential. In fact, given our digitized lifestyles, we tend to appreciate the value of talking to colleagues and potential business partners face to face when given the opportunity. With this in mind, industry conferences remain important for companies of all sizes. Recently, many firms have been using events marketing to raise brand awareness and attract more customers. How can events marketing benefit your business? CDMC will tell you.